Disclaimer: Views in this blog do not promote, and are not directly connected to any Legal & General Investment Management (LGIM) product or service. Views are from a range of LGIM investment professionals and do not necessarily reflect the views of LGIM. For investment professionals only.

A Christmas Parody: DynAAsties

Please watch our parody trailer inspired by the new BBC documentary: DynAAsties and help us raise money for our team charity, Children with Cancer UK (CwCUK).

Everyone has their own story that evolves over time. In the same way that the meaning of Christmas changes with each generation, we've grown both in size and skill since we started these Christmas challenges two years ago. This year we bring you our very own parody trailer inspired by the new BBC documentary: DynAAsties! This is all for our team charity, Children with Cancer UK (CwCUK) so don't forget to visit our JustGiving page

CwCUK are running their #Hugs4Xmas campaign this year to focus on those special moments which we are thankful to have with our loved ones. It therefore felt appropriate for our Christmas challenge to reflect this by capturing our 'special' moments in the office with some appropriately Attenborough-like commentary in the name of charity. 

Ever since I first came across one of David Attenborough's documentaries as a child, I've been hooked: from the unique footage, to the epic sound tracks and most importantly his trademark commentary. All this along with the recent airing of Dynasties on the BBC made for an exciting project that has been both daunting and exciting, but worth every minute spent on it. Needless to say, I'm not the only fan in the office and we hope that we've done him justice with our parody or at least made you chuckle!    

  If you enjoyed this, please join us in our efforts by donating generously to improve a child’s survival rate and help families affected by cancer, get a step closer to a worry-free Christmas.   

A big thank you goes to the team who indulged my craziness as I put this together. I'm once again humbled by the enthusiasm and effort with which the team has pulled together for this completely in-team production - a first in Macro Matters history! A special mention goes to Emiel and Chris T for their original ideas that snowballed into this, John for his brilliant Attenborough impersonation and Tim Armitage for composing the music. 

From all of us in the Macro Matters family we wish you a Merry Christmas filled with special moments.   


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